Howdevelopersbuildsuccessfulproducts
The single platform to analyze, test, observe, and deploy new features
These folks build products users want with
SDKs for web and mobile
Web (frontend)
Use autocapture to collect client-side events without any special instrumentation.
Server-side libraries
Capture server-side events - best used in conjunction with a frontend web library
Mobile libraries
Send custom events and identify users. Record mobile sessions and use feature flags.
Mmmm, code examples
Here's what you can do with the PostHog JS code snippet and your product.
Warning: You'll hate PostHog if...
You enjoy "jumping on a quick call" with sales
Sorry, we don't force you to talk to anyone. But you can watch a recorded demo (at your own pace) or request a personalized demo if you like.
You love needlessly wasting company money
We only have usage-based pricing that decreases exponentially with scale.
You'd rather buy before you try
We offer a free tier so large that only a fraction of our customers pay us anything. Even worse, we continually try to reduce our pricing.
You think your email is a good trade for that free whitepaper
Please press Ctrl + W now, or ask your network administrator to close your window.
You give out your credit card details to strangers
You'd rather buy a product you've never used instead of a generous free trial?
You're desperate for commitment
Sadly, we don't offer annual contracts (unless you ask for one).
You loathe new features, and bug fixes
Unfortunately we release new updates weekly.
You'd rather buy disparate tools and mangle them together
Apologies. Our focus is for you to engineer your product, not your data.
You like buying a whole product suite to get access to one tool
Alas we don't force people to buy stuff they don't use. We suit people who want to pay by product.
You think CSMs are your friends
Honey, those emails are automated.
You enjoy sitting through hours of training more than using the product
No training is required to use PostHog, though we have plenty of docs and guides if you need some guidance.
Data privacy isn't a big deal to you. (GDP-what now?)
Get cookie-less tracking, regional hosting, and raw database access.
Networking events are your things
We put on an event once. It was a disaster. Never again.
You love being out of the loop
We publish our roadmap, strategy, and company handbook.
Your CRM is a Rolodex
We don't even use phones, though we do have a fax number for legal and compliance reasons.
API
We built PostHog on our API. This means you get full access to anything you want with your event and customer data that's ingested by PostHog. Here are some examples.:
- feature_flags
Evaluate feature flags from anywhere
If you don't use one of our SDKs, you can get a flag status for a user from the API on-the-fly.
- insights
Pull basic site stats from saved insights
Show stats like active users, pageviews, or number of daily signups (like we use near the bottom of this page!).
- insights
User-facing analytics
Build your own visualizations of insights within your own app or internal dashboard.
- persons
Read/write user properties and display in your app
Use PostHog as an external database by storing/reading user data and showing it in their user profile.
- cohorts
Add high-value users to a cohort
If you're running Clearbit on new signups, you can automatically add them to a cohort based on criteria from enrichment services.
- annotations
Notate when a feature is released
Annotations are useful for understanding inflection points in insights. You can programmatically create annotations like when a PR is merged.
HogQL
HogQL is our translation layer over ClickHouse SQL. Use HogQL expressions to use JOINs and subqueries, filter event lists, and write complex queries (that aren't supported by the PostHog UI) to analyze data in any way you want.
For example...
Double (or even triple?) breakdowns
concat(properties.name,' ; ',properties.$current_url)Advanced date filtering, relative times, weekly/monthly reports
Custom SQL insights directly accessing data
Custom scoring or "group/bin" events
NPS score, superhuman score calculations
Access JSON, object, list data
Join our
open source
community
We work in the open. Check out our company strategy, business model, or even our source code.
One platform, thousands of use cases
PostHog grows with you – from startups to growth stage and beyond.
Replaces the modern data stack
With 10+ products on one platform, you'll spend less time engineering your data integrations and more time building your product.
Tutorials, tutorials, tutorials!
Our community members use PostHog in ways we never imagined. (Some have even built entire products on our API.) Maybe we’ll write about yours next?
Guides for hockey-stick growth
We cover how products like ours went from pre-revenue to $100 million ARR - all in the open.
Full control of your customer data
Privacy controls
Track users without cookies, anonymize users, configure a reverse proxy
Choose your hosting location
Store user data in the US or EU depending on your needs
Full access to customer data
API offers total access to customer and event data
Check out the source code
Audit the entire PostHog codebase on GitHub for compliance or just peace of mind
US Cloud
Hosted in Virginia
EU Cloud
Hosted in Frankfurt
We ship
weirdly fast
(How else could we have done all this?)
2020
Jan
- 1st commit
- PostHog joins YC W20 batch
Feb
- Launched open source analytics on HackerNews
Mar
- 1,000 stars on GitHub
Apr
- iOS, Android libraries
May
- React native library
Jun
- Feature Flags
- Offsite: Italy
- Heatmaps
Jul
- Segment destination
Aug
- 3,000 stars on GitHub
Sep
- PostHog FOSS launched
Oct
- ClickHouse support
Nov
- Session Replays
Dec
- Raised Series A
- Lifecycle analysis
2021
Jan
- Hubspot connector added
- Apps launched
Feb
- Redesigned product
Mar
- Filter internal / test users
Apr
- S3, Snowflake intergrations released
May
- New query builder
Jun
- Raised Series B
Jul
- Funnels 2.0
- Added to YC's top valued companies
Aug
- Offsite: Portugal
- Salesforce connector launched
Sep
- PostHog.com complete overhaul
- SAML support
Oct
- Multivariate feature flags available
Nov
- Correlation analysis released
Dec
- Group analytics launched
2022
Jan
- 5,000 stars on GitHub
Feb
- 7,000 stars on GitHub
- Data Management Suite
- A/B Testing
Mar
- Offsite: Iceland
Apr
- Console log tracking in replays
May
- Accessible colour palette added
Jun
- Rapid ingestion pipeline
Jul
- Insight subscriptions
Aug
- Beta: Combining persons and events
Sep
- Turbo feature flags released
Oct
- PostHog Cloud EU launched
Nov
- Session replay playlists
Dec
2023
Jan
- Resilient feature flags
- Product for Engineers newsletter launched
Feb
- 2FA authentication added
- PostHog for Startups launched
Mar
- Dashboard templates launched
- Query sampling added
- Performance monitoring in session replays
Apr
- MaxAI support AI launched
- Hedgehog toolbar added
- DOM explorer released
May
- SOC 2 compliance
- Early access feature management launched
- Housewatch for ClickHouse released
Jun
- HogQL public beta launched
- Surveys beta released
Jul
- Massively improved session replay performance
- Feature flags and A/B testing launch out of beta
Aug
- Multiple choice surveys released
- New insight UI launched
Sep
- Batch exports now available
- Automatic NPS scoring added to surveys
Oct
- Survey templates added
- User surveys released out of beta
Nov
- Android and iOS SDKs released for preview
- Web analytics public beta
- Patrick Collison tweeted about us
Dec
- PostHog Unwrapped 2023
- Notebooks released
- PostHog 3000 launched
2024
Jan
- Automated/scheduled rollouts of feature flags
- Network payload capture
Feb
- New Android and iOS SDKs
- PostHog becomes HIPAA compliant
- PostHog site badges released
Mar
- Customizable feature flag timeouts
Apr
- Toolbar gets event debugger
- Langfuse integration for LLM insights
- Mouse and scroll tracking
May
- T&Cs updated (in a good way)
- PostHog is now up to 80% cheaper
Jun
- Data warehouse open beta
- Managed reverse proxies
- Real-time events view
- Mobile recording beta
Jul
- Data warehouse leaves beta
- Batch exports beta starts
- Core Web Vitals tracking
- Replays now 50% cheaper
Aug
- We're now SOC 2 Type 2 compliant (if you care)
- Realtime destinations open beta
Sep
- Web analytics launched
- A slimmer `.` in headings and buttons
Oct
- Google Ads destination now available
- Comments added to session recordings
Nov
- Design a real billboard for us
- No-code experiments now in public beta
Dec
- Alerts for Trends insights
The future of PostHog depends on you
We publish our product roadmap. Tell us what we should build next – and get early access.
- Messaging product
- End-user facing analytics (B2B2B/B2B2C)
- Cookie banner product
- Surveys in emails
- Customer support product
- Alternative to Google Tag Manager
- Clip recordings to the relevant parts + export as video/gif
- Threshold-based alerting
- No-code experiments / Visual editor
- Webhook destination
- Error tracking
- Unified role-based access control (RBAC)
- Query / API / in app analytics
- PostHog Customer Data Platform
Startup program
Get to product market-fit with the most popular analytics toolkit used by YC startups
- Huuuuge free tier
30M events tracked + 50K recordings free, per month
- Exclusive founder merch
Now you can look as lit as our engineers
- Pre-product/market fit guides
We literally wrote a book on how to get product-market fit
- Used and recommended by
This is the call to action.
If nothing else has sold you on PostHog, hopefully these classic marketing tactics will.
PostHog Cloud
Digital download*
Notendorsed
by Kim K
*PostHog is a web product and cannot be installed by CD.
We did once send some customers a floppy disk but it was a Rickroll.